How Yvon Chouinard Saved Patagonia From Bankruptcy

Yvon Chouinard has witnessed a lot during his eighty years as a rebellious and reluctant businessman; building a formidable brand whilst spearheading environmental resistance, Chouinard has always thread his own line. The so-called ‘Dirtbag of Patagonia’ is, indeed, the quintessential self-made entrepreneur. More interested in climbing rocks than corporate ladders, Chouinard conquered bankruptcy by being…