“Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.” — Yvon Chouinard.
Yvon Chouinard has witnessed a lot during his eighty years as a rebellious and reluctant businessman. The so-called ‘Dirtbag of Patagonia’, Chouinard is the essential self-made entrepreneur having built a formidable brand whilst spearheading environmental resistance. More interested in climbing rocks than corporate ladders, Chouinard enacted a number of unorthodox strategies to avoid bankruptcy and grow Patagonia to the next level.
The following is a short visual documentary by Savanteum that covers these insights, strategies, and turning points on Yvon Chouinard’s journey to #LiveSimply and create one of the leading sustainable brands of the 21st century. 🌎
“I’m kind of like a samurai. They say if you want to be a samurai, you can’t be afraid of dying, and as soon as you flinch, you get your head cut off. I’m not afraid of losing this business.” — Yvon Chouinard.
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Credits & Sources: In Video / Additional Sources Below
Books: Let My People Go Surfing – Yvon Chouinard.
“The hardest thing in the world is to simplify your life. It’s so easy to make it complex. What’s important is leading an examined life.” — Yvon Chouinard.