Reading List & Recommendations

Mark Cuban is an American entrepreneur, television personality, media proprietor, and investor. He is the owner of the National Basketball Association’s (NBA) Dallas Mavericks, co-owner of 2929 Entertainment, and chairman of AXS TV. He is also one of the main “shark” investors on the ABC reality television series, Shark Tank. In 2011, Cuban wrote an e-book, How to Win at the Sport of Business, in which he chronicles his experiences in business and sports.

What I’ve learned in these 11 years is you just got to stay focused and believe in yourself and trust your own ability and judgment. — Mark Cuban.

Call Me Ted
by Ted Turner
Print | Audiobook

In Summary: An innovative entrepreneur, outspoken nonconformist, and groundbreaking philanthropist, Ted Turner is truly a living legend, and now, for the first time, he reveals his personal story. Turner spares no details or feelings and takes the reader along on a wild and sometimes bumpy ride. In the words of Cuban: “I like to read biographies of successful people. Ted Turner’s bio was always big for me because he worked hard and played hard.”

The Fountainhead
by Ayn Rand
Print | Audiobook

In Summary: Her first major literary success, Ayn Rand’s The Fountainhead is an exalted view of her objectivist philosophy, portraying a visionary artist struggling against the dull, conformist dogma of his peers; a book of ambition, power, gold and love. In the words of Mark Cuban: “I’ll pick it up when I need motivation.”

The Gospel of Wealth
by Andrew Carnegie
Print | Audiobook

In Summary: Andrew Carnegie was a Scottish- American businessman, a major philanthropist, and the founder of the Carnegie Steel Company which later became U. S. Steel. In the words of Mark Cuban: “This was a reading assignment in an MBA entrepreneurship class that I snuck into at Indiana University. Bottom line is that among the many patriotic things you can do, one is get rich and pay your taxes.”

The Great Revolt
by Salena Zito & Brad Todd
Print | Audiobook

In Summary: Zito and Todd have traveled on over 27,000 miles of country roads to interview more than 300 Trump voters in 10 swing counties. What they have discovered is that these voters were hiding in plain sight–ignored by both parties, the media, and the political experts all at once, ready to unite into the movement that spawned the greatest upset in recent electoral history.

The Innovator’s Dilemma
by Clayton M. Christensen
Print | Audiobook

In Summary: Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.

The Lean Startup
by Eris Ries
Print | Audiobook

In Summary: Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Master Algorithm
by Pedro Domingos 
Print | Audiobook

In Summary: In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner–the Master Algorithm–and discusses what it will mean for business, science, and society. If data-ism is today’s philosophy, this book is its bible. In reference to the book, Cuban states: “I hadn’t been convinced that it was prime time for AI. It is.”

The Only Game in Town
by Mohamed a. El-Erian 
Print | Audiobook

In Summary: Our current economic path is coming to an end. The signposts are all around us: sluggish growth, rising inequality, stubbornly high pockets of unemployment, and jittery financial markets, to name a few. Soon we will reach a fork in the road: One path leads to renewed growth, prosperity, and financial stability, the other to recession and market disorder.

Our Mathematical Universe
by Max Tegmark
Print | Audiobook

In Summary: Max Tegmark leads us on an astonishing journey through past, present and future, and through the physics, astronomy and mathematics that are the foundation of his work, most particularly his hypothesis that our physical reality is a mathematical structure and his theory of the ultimate multiverse.

Political Tribes
by Amy Chua
Print | Audiobook

In Summary: In Political Tribes, Amy Chua argues that we must rediscover an identity that transcends the tribalism we see in politics today. Enough false slogans of unity, which are just another form of divisiveness.

Principles
by Ray Dalio
Print | Audiobook

In Summary: The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. In the words of Cuban: “The book I wish I had as a young entrepreneur.”

Rework
by Jason Fried
Print | Audiobook

In Summary: Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses. In the words of Cuban: “If given a choice between investing in someone who has read Rework or has an MBA, I’m investing in Rework every time.”

Self-Made Success
by Shaan Patel
Print | Audiobook

In Summary: Some people succeed financially. Others succeed academically. Still others succeed spiritually, mentally, and emotionally. But there are a select few who succeed across all fields—the Self-Made Successes. Speaking on Shark Tank, Cuban once compared Patel to a “young Tony Robbins in the making.”

That’s What She Said
by Joanne Lipman
Print | Audiobook

In Summary: Filled with illuminating anecdotes, data from the most recent relevant studies, and stories from Lipman’s own journey to the top of a male-dominated industry, That’s What She Said is a book about success that persuasively shows why empowering women as true equals is an essential goal for us all and offers a roadmap for getting there. In the words of Cuban: “A must read for every male executive who wants to get it right.”

The Undoing Project: A Friendship that Changed the World
by Michael Lewis
Print | Audiobook

In Summary: In 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But they were both obsessed with the human mind – and both happened to be geniuses. Together, they would change the way we see the world.